A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. There are just a few the reason why you need to protect your brand:
Trademark registration of your mark gives everyone constructive notice of your ownership. In my view, this is one of, if not the most compelling reason for registering your mark. With notice, a third party doing a look on an identical or similar mark as yours will see that you already own the mark, is therefore put on notice that its use of an equivalent or similar mark to yours may result in trademark infringement. 3rd party is put on to notice to find a new and different mark. With such notice, registering your mark prevents a conflict in foreseeable future.
Social media is the best way to resource for some businesses. Customers search for brand names on several social media sites including Facebook, Twitter, and Pinterest. Each web 2 venue has policies in place to drive back improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social sites for financial gain, for example, isn’t uncommon. Such improper practices can end up with the venue suspending the wrongdoer’s social networks account. Know the venue’s policies for more. However, I identified that whenever complain the social media site for these wrongdoing and claim that another is using your brand without permission, the social administrator responds with a request of proof of ownership of the subject type. A trademark registration gives compelling proof brand wardrobe.
Registering your mark shows a persistence for your logo and shows prospects that commitment. The goodwill that could be developed through such commitment is invaluable to an enterprise.
Cybersquatters register domain names that are exactly the same or much like other parties’ trademarks or known brands with truly the only purpose of advertising them (to the rightful owner) high level. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to file a lawsuit and collect damages from individuals who register a website name the actual identical or similar for your own trademark.
Trademark registration can are as long as you continue utilizing the mark in commerce. The numbers of some companies that have registered trademarks that happen to be over century old.
Trademark registration may not be for it doesn’t matter. However, there are lots compelling benefits of protecting your brand since you protect any other business help. A trademark is your business’ brand, its identifier. Protect it with trademark registration.